Much like a fine wine or an aged whiskey, when it comes to finessing the best wet bar in the business, timing is everything. For the acclaimed photographer Douglas Friedman, his 2024 collaboration with ABASK and Lobmeyr on his once-sold-out glassware collection—inspired by the cowboy culture of his beloved Marfa in West Texas—perfectly coincided with the redesign of his new home in Brookhaven NYC with legendary architect Steven Gambrel at the helm.

The pièce de résistance in his new abode? A wet bar so great that it would go down in icons-only interiors folklore. Naturally, a room with such a reputation needs the home-design repertoire to match, and so another collaboration ensued, one that saw Friedman and Gambrel devour the ABASK offering to equip the closet-sized space with the glassware and cocktail accoutrements that would make Signor Martini proud.

Here, he shares the story behind its creation, bringing it to life, and how it’s set him up to be the host with the best toasts this summer.

An Homage

“The intent behind the wet bar was to honor and pay homage to a room in a very important house that Steven Gambrel built for himself in Sag Harbor 20 years ago. There was a purple room, and I think it was the first time I experienced such a vibrant color. When Steven discussed wanting to redesign this house, I was insistent on having a purple room—and he was thrilled. We didn't do the color the same (I kind of wish we did) but it's close.

Working with Steven was so easy; I have so much trust and faith so I could stand back and let it happen—and it really happened. What ended up happening completely exceeded any expectation I had—and my expectations were high.”

The Philosophy

“The architecture of the room is extraordinary: the wood-paneled walls, the incredible cabinetry that was done with friends at TBS Design Gallery in California, the countertop slabs that look like terrazzo but are marble. Everything that is hard-wired into that room is so beautiful on its own that it would exist incredibly if you only had two liquor bottles on a counter. But it's extraordinary how the addition of all the objects in there makes everything look so beautiful together.

People comment when they come in that everything is so curated and I say, why shouldn't it be? A corkscrew and a bottle opener should be just as considered and important as the stone or the paint color. Having the most incredible opportunity to work with ABASK, I was educated to consider every accessory in the home. There’s not one thing in here that wasn't thought through or discussed and literally everything is from ABASK and all these incredible artisans that you guys work with.”

The Lobmeyr Bar

“To have the opportunity to work with ABASK and Lobmeyr on our collection in 2024 was incredible, so it’s unofficially called The Lobmeyr Bar because of this extraordinary collection of Lobmeyr glasses I have there. The Lobmeyr Josef Hoffmann glassware that I first fell in love with—I can just sit and stare at those lines.

There’s also my collaboration based on the cowboy culture of West Texas. I had some people over on the weekend, and someone asked, “Is that you?” I proudly said, “Yep, I'm riding a horse on that one!” It's thrilling knowing the history of Lobmeyr, so I feel very humble.”

The Marfa Collection

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All The Smalls

“Aside from the Lobmeyr glassware, the other object I really love in this bar is the Lorenzi Milano springbok horn corkscrew which I probably use the most—it feels incredible and is so beautiful. There’s a vintage Murano glass red ashtray from ABASK that I love to look at, and this incredible tray from The Lacquer Company really stands out for me too. We chose the tray to clash and complement with the countertop marble, which itself was chosen to clash with the purple walls. I normally think the combination of purple and red is awful, but for some reason, it just works here. It was an intentional accident that ended up working beautifully.”

A Painterly Palette

“I have this incredible set of eight amber-colored glasses by Moser—each is the same shape, but the texture differs. We had the team at Urban Electric specifically light the shelves from the bottom to make the colors glow and it really pops.

I then found this beautiful lamp by Pol Agustí for AGO Projects that sits on the counter to the side. It adds another source of light that bounces off the glass and textures—even the paint. It’s kaleidoscopic. When I was at Frieze in LA and found this piece of art by Seth Bogart, which had all the colors of the bar and my ABASK objects, I remember thinking that that guy must have been on the same wavelength as I was.”

That First Sip

“Shaking up the first cocktail in the wet bar, I was able to experience so many aspects of the process. This drink makes me recall—and I hope it always does—the incredible decade I spent living in the West Texas desert in Marfa. Having it here, I was able to celebrate my new life in Brookhaven with the architecture, the interior design, and all my work with ABASK. Everything was encompassed in that moment; it was all here, represented.”

“People comment when they come in that everything is so curated and I say, why shouldn’t it be?”

Douglas Friedman

Getting Involved

“It’s so nice to send people into this tiny room to discover everything and fix themselves a drink. Everybody wants to have a drink, so everybody's going into that room at one point or another. Recently, I walked in halfway through the evening when I had 20 or so people over—it was so chaotic and I loved it. Every other room was pretty much perfect, but in this one, there were limes cut open, glasses in the sink, corkscrews, and bottles of booze everywhere. I should have taken a picture of it because that heavy use equated to massive social success. That's going to be the benchmark for if I had a successful evening or not: what does the bar look like?”

Perfectly Formed

“It’s a misconception that a small room can be considered quickly. It takes longer to experience than walking into the living room. We carved the wet bar out of the space under the staircase where the refrigerator was originally tucked away. It's not a big space but we added a window to make it feel like an intentional room. You can be smart and carve the most beautiful wet bar out of a closet. I think the important thing to have in a wet bar is an ice machine and the chicest, tiniest sink. Steven had all the sinks in the house carved out of blocks of marble that matched the counters with incredible hardware from Kohler. There are clever ways to hide storage, but the most important thing is to have the right lighting—shelves should be lit from underneath, for example. The main thing is to really commit to it being a wet bar.”

Summer Entertaining

“In this house, it's got to be easy. Steven Gambrel taught me that while this is a beautiful house with beautiful things in it, I don't want to make the mistake of treating it too preciously. People want to take their shoes off and touch things, move things, build things, and so a sense of ease is important—especially in the summer when there should be an easy flow.

Entertaining isn't about formality. There are times when that’s appropriate, but it’s not my vibe. To me, it's not about having a team to serve you drinks and food and collect your dishes. Sometimes you can feel like you're being watched or observed. Again, there are moments when it's important—like when Martha Stewart comes to visit, then I'm going to have someone cleaning the dishes!”

The Hosting

“I aspire to be an easy host. If you're going to be someone's guest, you've got to be a good one, and the same applies to hosting. If friends and acquaintances are going to give me their time, I’m going to make sure I host appropriately and well. Because I know they’re going to guest well.

The way I like to do it is involving people in the whole process of the day. People love going by the farm stand, picking up fresh ingredients and coming back to the house—because we're going to cook it together, swim and eat. It should feel like a long languid day that unfolds slowly without any kind of goal in mind. It’si just easy and casual here. Everybody wants an escape from anything too formal.”

“Everybody wants to have a drink, so everybody’s going into that room at one point or another.”

Douglas Friedman

The Guest List

“The guest list is important. You want to try and mix it up, but there’s always that one friend who’s not going to work well, so you just have to hope they don't show up. Another good trick is to find out who's having parties on the same night as you and invite them, knowing they'll say no. A bit of strategic social politics never hurt.”

The Non-Negotiables

“You've got to make sure you have all your bases covered with food, alcohol and ice. You shouldn't have too many expectations of your guests except to just drink and eat. Always have a great playlist going too, because you don't want to lose your train of thought to manage the music halfway through an evening. A Spotify mix is a personal favorite, and its radio station usually delivers. And I hate to say it, but Restoration Hardware has a mix on Spotify that’s like 80s elevator music. It's so good—it’s kind of jazzy, kind of house. They got it right, and I’m not even ashamed.”

The Cocktail

The Method

  • Use ripe organic limes because it does make a difference (squeeze them at the store and make sure they're not hard). Before you squeeze, roll them on the table to break apart those juice pods inside.

  • Use Cointreau, because it's important that the drink has sugar. I'm not an advocate for a skinny margarita because it tastes like salty liquor (Paula’s Orange Liquor from Austin Texas is also great if you can get your hands on it).

  • And then a top-shelf tequila. No Jose Cuervo because that's not real tequila. I like to use Casa Dragones Blanco, but I’ve also experimented with Añejo or Reposado styles with a more intense flavor. There's a tequila called Tepozan which my friends Ally Hilfiger and Steve Hash make. It’s a small brand but a phenomenal tequila—and I'm not just saying that to support friends.

  • The most important thing is the olive juice. You really want to get the most common supermarket olives you can find (you don't want fancy olive juice—you have to go cheap, like regular Spanish olives with a pimento inside) and that's the juice you use. It's like a McDonald's French fry or a Heinz ketchup. Certain flavors are so specific and the minute you mess with them, everything tastes different.

  • Big ice is better to shake because small ice turns to water too quickly.

  • Use the Zanetto shaker with that incredible textured surface that’s so comfortable in your hand, meaning you can shake for longer. I like a bruised and busted shaken drink that’s ice cold, so I go for a double grip at a good 20 to 30 seconds.

  • You need to shake with a lot of ice for a while because it’s important to the drink that it dilutes a certain amount from the ice. It plays a bigger role than just getting the drink cold.

  • Shake it, shake it, shake it—and then strain it into a beautiful Lobmeyr glass.

  • I prefer it on the rocks, and I don’t salt the rim because there's probably enough. I don't necessarily love that hit of salt as I bring the glass to my mouth—it's like sand on your face—and I've never really been an advocate of Cajun or something spicy on the rim of glass because it distracts from the flavor. You want to taste the sweetness and the brine.

  • Garnish it like a dirty martini with green olives.

Lobmeyr Alpha Crystal Carafe

£182