Design Matters with... Alessandra Branca

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Getting tips on hosting from Alessandra Branca is much like an audience with the oracle of home design. The celebrated interior designer, author and founder of Branca and Casa Branca is one of the most in-demand aesthetes of our time because of her individualistic approach and talent in creating the most inviting of personal spaces filled with the most meaningful and exquisitely crafted objects.

Born and raised in Rome, Alessandra has an inherent connection to craft and design through her Italian roots. As she says, “I don't think you can be born or raised (or even visit Italy, for that matter) without having a sense of the beauty of things that are crafted as opposed to those that are manufactured or produced—as a result, it's fundamental to absolutely everything I do. It's just a sense of who I am and how I feel about the world.”

Here, she shares her interior design wisdom as we picked her brains for mastering the art of summer hosting, just as the season gets into full swing.

Este Ceramiche Bamboo Hand-Painted Ceramic Dinner Plates – 11.5in/29cm (Set of 4)

€385
Este Ceramiche - Bamboo Hand-Painted Ceramic Dinner Plates (Set of 4) -  - ABASK

Este Ceramiche Bamboo Hand-Painted Ceramic Dinner Plates – 11.5in/29cm (Set of 4)

€385
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Chamois Cypress Block-Printed Linen Rectangular Tablecloth

€176 - €275
Chamois - Cypress Block-Printed Linen Large Rectangular Tablecloth -  - ABASK

Chamois Cypress Block-Printed Linen Rectangular Tablecloth

€176 - €275
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NasonMoretti Canova Hand-Blown Murano Glass Tumbler

€180
NasonMoretti - Canova Hand-Blown Murano Glass Tumbler -  - ABASK

NasonMoretti Canova Hand-Blown Murano Glass Tumbler

€180
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Lorenzi Milano Bamboo Salad Serving Set

€570
Lorenzi Milano - Bamboo Salad Serving Set -  - ABASK

Lorenzi Milano Bamboo Salad Serving Set

€570
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Osanna Visconti Melted Hand-Cast Bronze Candle Holder

€1,585
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Osanna Visconti Melted Hand-Cast Bronze Candle Holder

€1,585

Andrew Iannazzi Pineapple Hand-Blown Glass Pitcher

€275
Andrew Iannazzi - Pineapple Hand-Blown Glass Pitcher -  - ABASK

Andrew Iannazzi Pineapple Hand-Blown Glass Pitcher

€275
Baba Tree - Handwoven Elephant Glass Placemats (Set of 4) - Yellow - ABASK
Baba Tree - Handwoven Elephant Glass Placemats (Set of 4) - Yellow - ABASK -

Baba Tree Handwoven Elephant Grass Placemats (Set of 4)

€154
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Baba Tree - Handwoven Elephant Glass Placemats (Set of 4) - Yellow - ABASK -

Baba Tree Handwoven Elephant Grass Placemats (Set of 4)

€154
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Green Wolf Lighting Curve Hand-Blown Murano Glass Portable Table Light

€450
Green Wolf Lighting - Titanio Curve Hand-Blown Murano Glass Portable Table Light - Gray - ABASK -

Green Wolf Lighting Curve Hand-Blown Murano Glass Portable Table Light

€450
What makes a table setting special?

Tablesetting is in my DNA. It's one of the places where I express and practice my creativity. Setting a beautiful table is the greatest thing you can do to show your love and appreciation of your guests. It's a way of surprising your guests with something they wouldn't have expected. And it doesn't have to be fancy or high style. It can be red and white checkered tablecloths and old chianti bottles mixed with modern glassware.

Something that people don't always understand is that you need the mix, because one thing sets off another. I find that if everything is at the same level, it's like having too many refined flavors at once. You will enjoy the contrasts as they enhance each other—the play of high and low.

What are your personal non-negotiables for hosting during the summer?

I need to be able to be outside! Summer has the advantage of allowing and inviting us to go and enjoy the outdoors which we should indulge in as much as we can.

I like to entertain outside everywhere I am. It is how I grew up and it is very Italian. Whether it's on a terrace or in a garden, you can put up a folding table and some chairs and you're set.

"The greatest compliment I could get is that people will see a project that's 20 years old and say, wow, how fresh is that?"

Alessandra Branca

What are some of the ingredients on the table?

Always find ways to mix it up: vintage tablecloths with contemporary napkins, old glassware and candlesticks mixed with new, and a collection of vases in various materials and shapes.

I often use potted plants on my table—I think there's something really warm and comfortable about that, and I’ve done it forever. I love geraniums because they remind me of my life in Italy, but I will plant anything depending on the season, from crocus to dahlias.

I also enjoy mixing old and new porcelain or ceramic dishes. Recently, I used these blue and white marbleized dishes, called Aptware, and combined them with some modern white ceramics for a dinner on a lovely blue and white Indian tablecloth.

Where do you stand on linens?

As I love the mix, once again, I enjoy old and new here! I like vintage tablecloths and playing them against new woven napkins which work so beautifully on a table.

To iron or not to iron?

I happen to love pressing napkins as well as tablecloths—is that strange? It's extremely satisfying. There's nothing better than a beautifully starched, pressed napkin.

Ceramica Pinto Vietri Hand-Painted Ceramic Serving Bowl

€150
Ceramica Pinto - Vietri Hand-Painted Ceramic Serving Bowl -  - ABASK -

Ceramica Pinto Vietri Hand-Painted Ceramic Serving Bowl

€150
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Aptware Louis XV Marbled Ceramic Starter Plate (10in/25cm)

€184
ABASK Aptware - Louis XV Marbled Ceramic Starter Plate -  - ABASK -

Aptware Louis XV Marbled Ceramic Starter Plate (10in/25cm)

€184
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Astier de Villatte Peggy Soliflore Hand-Glazed Ceramic Round Bud Vase (8in/21cm)

€155
Astier de Villatte - Peggy Soliflore Hand-Glazed Ceramic Round Vase - White - ABASK

Astier de Villatte Peggy Soliflore Hand-Glazed Ceramic Round Bud Vase (8in/21cm)

€155
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Carlo Moretti Bora Hand-Blown Murano Glass Tumbler (15oz/440ml)

€130
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Carlo Moretti Bora Hand-Blown Murano Glass Tumbler (15oz/440ml)

€130

Pinto Vannerie Cottage Porcelain Salad / Dessert Plate (8.5in/22cm)

€150
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Pinto Vannerie Cottage Porcelain Salad / Dessert Plate (8.5in/22cm)

€150
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Los Encajeros Escamas Embroidered Linen Napkins (Set of 4)

€275
Los Encajeros - Escamas Embroidered Linen Napkins (Set of 4) -  - ABASK

Los Encajeros Escamas Embroidered Linen Napkins (Set of 4)

€275
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Taf Firenze Fiammingo Hand-Embroidered Linen Tablecloth and Napkins 118in/3m (Set of 12)

€5,035
Taf Firenze - Fiammingo Hand-Embroidered Linen Tablecloth and Napkins (Set of 12) -  - ABASK -

Taf Firenze Fiammingo Hand-Embroidered Linen Tablecloth and Napkins 118in/3m (Set of 12)

€5,035

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"The more we know about how the things around us are made, the more we appreciate them, and then frankly, the more we'll cherish them."

Alessandra Branca

Would you call yourself a spontaneous summer host?

Well, I wish I had more time to think about it, but I don't. But I do plan in advance... far in advance. That's the part of me that's very much a Virgo.

I plan ahead and I have an incredibly well-organized tabletop/linen closet—I think that's a wardrobe everyone should think of, no matter the size of their home or entertaining style. It's where I keep all the goodies that I collect. If I have this, I know that if I decide to set the table and have dinner at the last minute, I'm ready.

Hosting tips for beginners?

The important thing is do it, because the more you do it, the simpler and easier it gets. Do it and do it for yourself. Don't do it just for friends. Set your table and have fun with it. It's all about the celebration of the moment, so collect lots of imagery, pull together a mood board—not unlike a board that you might pull together for your own home—and do the same for your table. It's a perfect rainy day project and very creative, then put the book away and let your creative juices flow.

And don't get hung up on it—a lot of my clients are super sophisticated, wonderfully educated, capable professionals, but they become tongue-tied when it comes to setting a table. They're afraid to entertain. And I just keep thinking, we're all just eating. That's it. We're eating, we're being together. Maybe you have a glass of wine before you set the table and put your favorite music on.

What is your signature summer dish?

You know, in Italy, I grew up eating very light in the summer. Now, I eat lots of salads because we finally have so many fresh things to pick from! We love pasta, particularly pasta alla checca in the summer, with some prosciutto and melon caprese, and then a fresh fruit salad or berries with a lovely gelato. Or, the best dessert of all, an affogato!

I make a lot of salads because the summer is like a massive celebration of vegetables. We eat by the seasons in general and strongly believe not to eat food out of season. And wow, the world is a feast. It's a big, incredible buffet, and you need to get out there and let a farmer's market tell you what to do. It's so important for our children to learn that and to understand that these things come from the earth, the sun and the seasons, and that it's not all coming in a plastic bag out of the supermarket.

Do you have rules for summer plating up?

No specific rules; I love having lots of big bowls for either pasta or salads, as well as many platters for other items and fun serving sets.

If you're going to do a frittata and some wonderful new potatoes and string beans or broccoli, you want a plate that's not too busy. A band of color is a nice option to associate the food with the plate. You'll notice that top chefs really pay attention to that. You can go to really top restaurants, and you'll see that they've chosen their porcelain and glassware in such a way as to enhance the experience of that meal. Now, to me, it's a plate of pasta and I'm going to sit down and eat it no matter what. But there's a certain way to look at your food and to enjoy it.

Do you lean to one specific era or do you like to mix it up?

I like to mix! I have antique dishes, flatware and glassware, and then lots of vintage which I then mix with wonderful new items.

I also love to bring in modern photography and juxtapose it against old interiors. Others are just beautifully crafted things that I believe will stand the test of time. The greatest compliment I could get is that people will see a project that's 20 years old and say, wow, how fresh is that?

If someone's starting to build their home-design collection of objects, what would you what would you encourage them to do?

Just go and experience many different things. Ideally, watch how they are being crafted. Once you see how something is made, it completely changes your relationship with it. Talk to the people who make ceramics, talk to the glassblowers, go seek those people out. Craftspeople are very proud of what they do and are usually very happy to share their craft with anybody.

The more we know about how the things around us are made, the more we appreciate them, and then frankly, the more we'll cherish them. The more you use something, the more it becomes a part of your history and the better it gets. I like knowing the story and I feel more engaged because of this. I would feel silly if someone picked up something in my home and asked, ‘what's this?’ and I didn’t know. I always want to know.

Why is it so important to pass artisanal knowledge on?

Once you know the process of the craft and you understand what goes into it, it is no longer just a practical choice, but an emotional one too. I believe that anytime we can have an attachment to something, we have done something better in the world.

Anut Cairo Mamlouk Hand-Embroidered Linen Rectangular Tablecloth (118in/3m)

€849
Anut - Mamlouk Hand-Embroidered Linen Rectangular Tablecloth -  - ABASK -

Anut Cairo Mamlouk Hand-Embroidered Linen Rectangular Tablecloth (118in/3m)

€849

Z.d.G Ramatuelle Bamboo Hand-Painted Ceramic Dinner Plates – 10in/26cm (Set of 2)

€405
Z.d.G - Ramatuelle Bamboo Hand-Painted Ceramic Dinner Plates (Set of 2) -  - ABASK

Z.d.G Ramatuelle Bamboo Hand-Painted Ceramic Dinner Plates – 10in/26cm (Set of 2)

€405
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Anut Cairo Bouquet Hand-Embroidered Linen Napkins (Set of 4)

€204
Anut Cairo - Bouquet Hand-Embroidered Linen Napkins (Set of 4) - Cream - ABASK

Anut Cairo Bouquet Hand-Embroidered Linen Napkins (Set of 4)

€204

Libeco Gypsum Belgian Linen Rectangular Tablecloth (108in/2.75m)

€360
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Libeco Gypsum Belgian Linen Rectangular Tablecloth (108in/2.75m)

€360

Alain Saint-Joanis Bamboo Serving Fork

€184
Bamboo Serving Fork

Alain Saint-Joanis Bamboo Serving Fork

€184
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Este Ceramiche Wicker Hand-Painted Ceramic Large Salad Bowl

€148
Este Ceramiche - Wicker Hand-Painted Ceramic Large Salad Bowl -  - ABASK -

Este Ceramiche Wicker Hand-Painted Ceramic Large Salad Bowl

€148
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NasonMoretti Canova Hand-Blown Murano Glass Tumbler

€180
NasonMoretti - Canova Hand-Blown Murano Glass Tumbler -  - ABASK

NasonMoretti Canova Hand-Blown Murano Glass Tumbler

€180
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Antique and Vintage 19th-Century Copper Fish

€600
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Antique and Vintage 19th-Century Copper Fish

€600
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Where do you find inspiration for your work?

Everything can influence you if you open your eyes. I'm hyper-focused on detail and extremely visual, so I spend a lot of time looking at everything and seeing how things relate to one another.

For my clients, it’s not just a question of going to London and saying, this is a 17th-century house. You have to think of the light, the landscape, the time it was built, and then you start to understand how each and every one of those things in that specific space gives it character. Context is so important.

On a practical note, how do you arrive at an idea? Do you have a strict process or is it instinctive?

Wherever I am working, each location has a character of its own, and you have to think, what suits the client? What are the client's needs? How do they live with the things they own? What would they like from their life? The client is the subject. They need to have a relationship with what's being done. And I think that's important. It's a portrait of their life, not my life. I can influence a lot, but it still has to be my client's decision.

How would you describe your design signature?

My design signature is at times considered classical, but I really believe in keeping a foot in yesterday, today and tomorrow. Every project has to have all of that. So, we have to have the past and a strong, healthy foundation. We have to have the present and think of what we need, and what we do, and what's current. And then we need to dip our foot as far forward as we can so that we create a space that becomes interesting and timeless. There's actually an intention there, but it's completely instinctive to me now.

How do you realize a client’s dream space?

My job is to offer the menu of opportunities. Clients bring images and ask what I think, but often if you put things in a space and you show them a contrast between what they want and what they could have, very often people tend to adjust and change.

I think people are attracted to a finished space or get attracted to the shininess of the new thing and they see an image and they say, great, just give me that. I'll say, well, that's great, but you can't have that. That's someone else's life. That's another home. That's another portrait. That's not you. But what is it about it that makes you happy? What makes you want it? What drives you towards that? Who are you? Who do you want to be? Where are you going? Set the goals, and now let's get you there.

What is the importance of investing in timeless heirlooms when it comes to home design?

I think it’s interesting to compare it to your closet and look at the trendy things you bought that now don’t mean anything to you. Then look at the go-to white linen shirt that you return to again and again, and realize what might be the better choice.

You can have the shiny little bauble that makes you happy, but if it wasn't from the heart, it doesn't stay.

How does your relationship with textiles and color inform your work?

When I grew up in Rome, we would often have our clothing made and I would go with my mother and grandmother to choose the fabrics. We would not only experience them physically, but also learn all about them: touching and feeling the weight of the textile, learning about 'the hand', the history, the weave or print. In doing so, you understand and appreciate the material so much more.

It was a lesson in investing in quality items, and interior textiles are no different. My attraction to great quality things has never changed. I love and collect antique textiles. My home collection, Casa Branca, for which I design fabrics and products, is based on historic archives because they are what inspire me most. Keeping that historical thread but making it new has always been my goal; I think of it like a language that people can understand through time.

What’s the best piece of design advice you’ve ever received?

Always buy the best. I remember living in a studio apartment when I was 21 and asking my mother what type of pots to buy. She told me to buy the best pot and pan I could afford, rather than a whole set. So I purchased one deep pan and one pot and started there. Do you know, I still have it and love it. And I use it all the time, so if you buy well, you will never be sorry.

And the best design advice you would like to pass on?

Study, study, study, read, read, read, and look, look, look! In our world, everything is so much about being acquisitive as opposed to being inquisitive. The process of learning is every bit as enjoyable as that of owning.

If you are curious about Japanese brushes, go and study them. If you want to start collecting glass, go learn about it. If you want to purchase ceramics, do the same. And then you'll understand what you're seeing. Knowledge is such an important part of the enjoyment—it's just as important to enjoy the ride.

The Great Outdoors 

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The Great Outdoors 

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Wolfard Glassblowing Co. Classic Hand-Blown Glass Small Oil Lamp

€138

Geoffrey Parker Leather Outdoor Boules Set

€4,645

Sussex Willow Baskets Handwoven Willow Picnic Basket

€775

Bollenglass Hand-Blown Glass Large Jug

€158

Rabitti 1969 Lumen Glass and Leather Small Lantern

€1,555

Borgo delle Tovaglie Riviera Toile de Jouy Linen Rectangular Tablecloth

€126 - €1,180

Valérie Lavaure Handwoven Willow Large Strawberry Basket

€365

Alain Saint-Joanis Bamboo Salad Servers

€370

CasaLatina Lara Wood Salad Bowl

€380